"Nothing will work unless you do."
~Maya Angelou
Copywriting Samples
To get a sense for our expertise and services, Michigan-based Write Brained offers the following copywriting work examples for your consideration. If you have trouble viewing any of the pieces, use the Zoom feature on your Internet browser to adjust the size.
SEO Copywriting
Provided a multi-faceted approach to web copy writing to increase traffic and maximize ROI.
William J. Vasileff, M.D. website - View
Peter Lennox, M.D. website – View
Aesthetic Surgical Images website – View
Stein Plastic Surgery website – View
Technology Email Marketing
Edited and launched an email marketing campaign to engage technology companies in meaningful conversations and position client as an industry thought leader. View
MSImmersion Sales Sheets
Developed a suite of materials to help a market research firm promote a collection of social research approaches that leverage the information customers are freely sharing online. Sample 1, Sample 2, Sample 3.
Textalytics Sales Sheet
Translated a sophisticated research methodology into an easy-to-understand product to support business development. View
Market Research Case Study
Wrote a case study to demonstrate the effectiveness of a proprietary segmentation research tool developed by a market research firm. View
Institute for Multi-Sensory Education Brochure
Revamped the content and design of a sales brochure used to secure enrollment in teacher training workshops.View
Market Strategies International Brochure
Developed a multi-purpose corporate brochure based on research with existing clients. Its core messaging served as consistent language throughout marketing efforts and materials. View
Seniors Research Group Recruitment Brochure
Created a direct-response brochure to encourage mature Americans to join a research panel and voice their opinions on products, services and public policies. It resulted in 10,000 panel members. View
Seniors Research Group Print Ad
Produced a direct-response ad that persuaded 15,000 mature Americans to join a market research panel. View
Seniors Research Group Newsletter 
Wrote a series of award-winning newsletters designed as a member-retention strategy for research panelists.View
NCOA Networks Magazine Article
By-lined a trade magazine article focused on Corporate America’s burgeoning interest in the senior market. View
Levi Smith Real Estate Direct Mail
Developed a file folder, designed as an homage to The Wall Street Journal, to engage clients in meaningful conversations and reinforce brand while housing current lease documents. View
Detroit Grand Prix Media Guide
Wrote and edited a 100-page guide to provide the media with comprehensive background information on the ITT Automotive Detroit Grand Prix. View
Detroit Zoo News Release
Created a news release designed as a birth announcement scroll, which was secured with a ribbon and rattle and delivered in unique packaging. Dozens of print and broadcast reporters covered the story. View
Dinosauria II Press Kit
Developed an award-winning press kit to kick off media coverage for The Detroit Zoo’s blockbuster summer exhibit, Dinosauria II. The information generated local, regional and national print and broadcast coverage. Attendance at the Detroit Zoo increased 13 percent over the course of the exhibit, and Dinosauria II captured 46 percent of Detroit Zoo guests.
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